Making complex organizations feel human and compelling online.

I've spent my career balancing strategy and execution in the B2B world, helping large professional brands find their voice in the digital space. Whether it's showcasing deep expertise, spotlighting the people behind the work, or building a presence that earns trust over time, I understand what it takes to make complex organizations feel human and compelling online. I have deep, hands-on experience across the digital landscape: social media, web, paid advertising, email, and content strategy, and I know how to make them work harder together in service of a larger goal.

But technical expertise is only part of the story. I'm energized by people, building trust, sparking ideas, and creating space for others to do their best work. I lead with positivity and ask with curiosity. I connect dots, develop talent, and find ways to make complex things feel clear and compelling.