Digital Strategy
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September 8, 2026
A website transformation is an operating change, not a redesign
New templates and a fresh palette are the visible part. The part that decides whether a large firm's website stays good is ownership, governance and a content model the organization can keep up.
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September 1, 2026
Making channels work harder together
Web, social, email, paid and content each have their own metrics and often their own owners. Integrated marketing is the discipline of making them serve one goal — and it starts with deciding what that goal is.
Integrated MarketingDigital Strategy
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July 21, 2026
Where AI actually helps a marketing team
AI won't write your firm's thought leadership for you, and it shouldn't. Used honestly, it takes the drudgery out of marketing work so people can spend more time on judgment, relationships and ideas.
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July 7, 2026
Measuring digital marketing so leadership can act on it
Dashboards full of channel metrics rarely change a decision. Useful measurement starts from the questions leaders are actually asking, and reports in the language of the business.
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June 23, 2026
What co-founding a startup taught me about marketing
Before B2B, I co-founded a Kansas City company and ran its marketing for four years. Doing everything yourself, with real money on the line, is a fast education in what actually moves the needle.
Digital StrategyIntegrated MarketingLeadership
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June 16, 2026
Does a professional-services firm need a mobile app?
An app is a commitment, not a campaign. Before a firm builds one, it should be able to name the audience, the repeat reason to open it, and the team that will keep it worth opening.
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June 2, 2026
What pitching for a grant teaches about positioning
A competitive pitch strips positioning down to its essentials — who you serve, what you do better, and why anyone should believe you. Every B2B brand could use that discipline.
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May 19, 2026
The first 90 days in a digital marketing role
The pressure in a new role is to change things quickly. The better first move is to listen, map what exists and earn trust — then make a few changes that matter.
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May 5, 2026
What 6,000 customers taught me about marketing
Running the pre- and post-purchase experience for thousands of customers taught me that marketing doesn't end at the sale — and that reducing effort often matters more than delighting.
Digital StrategyContent Strategy
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April 21, 2026
Who owns the website in a large firm?
In most large firms, everyone has an opinion about the website and nobody owns it. Clear ownership — of the platform, the sections and the standards — is what keeps it accurate and useful.
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April 14, 2026
Social media that supports business development, not just awareness
In B2B, social media earns its keep when it helps the people who win work — by keeping them visible to the right audiences long before a proposal is due.
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