Integrated Marketing

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  September 1, 2026

  Making channels work harder together

  Web, social, email, paid and content each have their own metrics and often their own owners. Integrated marketing is the discipline of making them serve one goal — and it starts with deciding what that goal is.

  Integrated MarketingDigital Strategy

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• 
  June 23, 2026

  What co-founding a startup taught me about marketing

  Before B2B, I co-founded a Kansas City company and ran its marketing for four years. Doing everything yourself, with real money on the line, is a fast education in what actually moves the needle.

  Digital StrategyIntegrated MarketingLeadership

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