Web
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September 8, 2026
A website transformation is an operating change, not a redesign
New templates and a fresh palette are the visible part. The part that decides whether a large firm's website stays good is ownership, governance and a content model the organization can keep up.
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August 18, 2026
SEO for technical firms: write for the person searching
Engineering and environmental firms often rank for their own name and little else. Good SEO for a technical firm starts with the questions clients actually type — and answers them better than anyone else.
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June 16, 2026
Does a professional-services firm need a mobile app?
An app is a commitment, not a campaign. Before a firm builds one, it should be able to name the audience, the repeat reason to open it, and the team that will keep it worth opening.
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April 21, 2026
Who owns the website in a large firm?
In most large firms, everyone has an opinion about the website and nobody owns it. Clear ownership — of the platform, the sections and the standards — is what keeps it accurate and useful.
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