Leadership
-
August 25, 2026
What a newsroom taught me about B2B content
Before marketing, I learned to write on deadline at the Missouri School of Journalism, the Columbia Missourian and Vox Magazine. The habits of a newsroom are still the best tools I know for making technical content …
Read more -
July 21, 2026
Where AI actually helps a marketing team
AI won't write your firm's thought leadership for you, and it shouldn't. Used honestly, it takes the drudgery out of marketing work so people can spend more time on judgment, relationships and ideas.
Read more -
June 30, 2026
Leading a digital team with positivity and curiosity
Digital marketing changes too fast for any leader to have every answer. The teams that keep up are built on trust, curiosity and room for people to do their best work.
Read more -
June 23, 2026
What co-founding a startup taught me about marketing
Before B2B, I co-founded a Kansas City company and ran its marketing for four years. Doing everything yourself, with real money on the line, is a fast education in what actually moves the needle.
Digital StrategyIntegrated MarketingLeadership
Read more -
May 26, 2026
What a civic leadership program teaches a marketer
Two years in a Kansas City leadership program reminded me that marketing is a community practice — about listening, building trust and bringing people with you.
Read more -
May 19, 2026
The first 90 days in a digital marketing role
The pressure in a new role is to change things quickly. The better first move is to listen, map what exists and earn trust — then make a few changes that matter.
Read more -
April 28, 2026
Editing is a marketing skill
Most marketing teams invest in writing and neglect editing. But editing — cutting, clarifying and checking — is what turns a draft into content people actually read and trust.
Read more
